Synopsis - A flexible, city-based visual identity and poster series for a Muslim reading club, designed to feel warm, modern, and invite young people to engage in conversations surrounding faith. 

I designed the logo so the city name and colours can be swapped out easily while the core type stays the same. Every poster uses a different visual concept, usually pulled from a photo, an object, or a small cultural reference from that city. The designs stay warm and inviting, with simple type, big imagery, and a playful composition style that keeps the flyers fresh even though the layout logic stays the same.